Posted in blogs, business lunch, creative writing, Digital printing, dining out, graphic design, printing, publishing, small business, small business sales, trenton nj, trenton restaurants

Highlight of My Day? Lunch!


Well, not really. But it is something I look forward to each business day. While pondering this blog title, I stumbled upon an old review by Small Business Trends:


Matchmaking business lunch.

The recent expansion of LetsLunch builds on the fairly common blending of eating and doing business. What’s not to like?

You Can’t Eat Social Media

So, either you or your organization has an awesome social media strategy. You’re immersed in LinkedIn updates 24/7. And, you cross-post on a variety of platforms. Is there something missing? As we stress in our Social Media seminars: “never forget you are connecting with people. It’s hard work making and keeping friends on line or off.”  Here are some reasons to try LetsLunch, or something like it:

  • –        People like doing business with people they know
  • –        Lunch helps a conversation blossom in a way the web-based cannot
  • –        Networks will expand through mutual introductions
  • –        Conversations are more confidential
  • –        Real connections mean better understanding
  • –        Opportunity to sample new restaurants and foods

Often, lunch is brown-bag or fast food, as time permits. But, they can be shared as well. One of our paper sales reps dropped by and we both brown-bagged lunch, chatted about new products and services and saved the time and expense of a restaurant.

Martini.jpgThe Three Martini Lunch

Because we use a variety of machines in our business, it’s not a good idea to operate them “under the influence.” But, there are many other options for the business lunch. Our local Downtown Deli is a favorite spot for a meet and greet. Despite being busy and crowded, there is always a place to talk without shouting.

More formally, Trattoria Rosa Bianca  in Yardley offers a relaxed atmosphere where you are certain to linger, (if only for the fresh and unique dishes they create!)

Are You in Silicon Valley?

If so, we’re not having lunch anytime soon. But, if you are within the Mercer County, NJ area, why not form a local chapter of LetsLunch or something similar, like Highlight, Banjo or Grubwithus? LetsLunch emphasizes the business/professional purpose of the midday repast, as compared to the others. Truthfully, you don’t really need a social media platform to organize a business lunch. For about two years, I was part of an informal business lunch group we called TABLED: Trenton Area Business Leaders Eating and Drinking. Appointments were made by e-mail blasts and texting, with good results.

Restaurants, of course, should have a vested interest in social dining groups, and we should encourage them to develop geographic loyalty. In addition, sharing their menus online helps with planning the business lunch and saves time.

AppleGirlBottom Lines and Waistlines

I know; there are those who worry about the expense and the additional calories. So here are some suggestions to help overcome those fears:

  • –        Limit the number of lunches each week
  • –        Order less, or less filling food
  • –        Walk to lunch
  • –        Have a brown-bag business lunch in a park or in a food court
  • –        Order the lunch specials, which are frequently smaller and less costly
  • –        Remember the purpose of your business lunch.

Do Not Click On This Photo if You Are Over 30.


Anyway, here are 10 ways to make your lunch break more productive, even if you are over 30: Productive Lunch

Thanks for reading. Lunch anyone?



(First 3 Photos © Trattoria Rosa Bianca, 2013. Used with permission)
Posted in Digital printing, graphic design, Theater, trenton nj, trenton restaurants

You Work in Trenton? How Horrible!

I’ve heard that comment too many times over the past forty years. But, we’re still here. Maybe I can explain why Capitol Copy is in Trenton.  And describe us to those of you who have no idea where we are.

Dean and Reggie chat about map.

The negatives:

Well, the news media have that covered fairly well. But, be aware that this is a small city (7.5 square miles), dominated by government: Federal, State, County and City offices occupy a huge chunk of real estate here. Not really negative, just a definition.

The positives:

–        Most of our Trenton customers can and do walk here. No car or bus needed.

–        There are five major banks within two blocks.

–        There are two colleges downtown—Thomas Edison State College and Mercer County Community College, both bustle with activity year-round.

–        A world of choices for places to have lunch—beer and a burger; a four course Italian feast; Chinese, Greek, Soul food, and several deli’s, including my favorite, the Downtown Deli

–        A small but well-known art, history and culture groove—Artworks, Trenton Historical Society, Passage Theater , to name a few.

–        Neat places to visit—the Old Barracks, Planetarium, State Museum, Trent House and dozens of others.

–        A group of people who think great thoughts, (we’ve been told) “think tanks”, lobbyists, associations, researchers, and attorneys.

Sure, there are challenges as in any city; traffic and parking, to name the most annoying. But, traffic means people and business and jobs and that can’t be all bad.

Thomas Edison State College, West State Street, Trenton

Still not convinced? Well, here’s a comment from Joe Guzzardo, Communications Director at Thomas Edison State College , who also has a rosy view of our State’s capital city:

You get to work in a place that is home to some of the most important history in the world, and especially our country.  It is an honor to walk on the same streets that George Washington did and see every day the Old Barracks, the place where the Continental Army changed the direction of the American Revolution. It is a privilege to work in a true landmark building, which was designed by the father of the American skyscraper, Cass Gilbert. It is exciting to work on perhaps the most interesting street in New Jersey, where every day is a new debate, protest or rally.” Well said.

Here’s a scene from today’s rally. And some more commentary……

State House Rally, May 14

Adding to the mix is an observation from the new Executive Director of the Trenton Downtown Association, Christian Martin: “Trenton is connected to all the major centers of commerce on the east coast, and has a good transportation infrastructure.” Yeah, you are spot on with that. We just needed to be reminded!

Sometimes our location is really irrelevant for us to do business. Many of you have been ordering from us through our website for more than twelve years and have never visited us. You receive your poster, business cards, program booklets and other printed products by courier, UPS, Fedex, or US mail, anywhere in the world.

And, lastly, even though it is great to do business face-to-face, it can’t always be that way. Your website is maintained by us and remotely updated, your e-mail campaign is designed and sent online and we get to know each other only through the social media. Like our blog.

Well, our door is always open to visitors. And there really is parking here. Map it!