The US Postal Service announced the theme of “IRRESISTIBLE MAIL” emphasizing textured print and paper and the use of QR codes. QR codes are everywhere and scannable by your smart phone to go to a website, price comparisons and the like. The piece shown here goes straight to a YouTube video, first person downhill skiing. http://usps.qwasi.com/
Everyone is a designer. Everyone is a photographer. Everyone is a videographer. Or, so it would seem in the new tech world, where we upload and share 1.8 billion photos every day.
But, do you really want to be like everyone else? If you, design, edit or contribute to a newsletter, blog, ad book, webpage, technical report, or simply post on social media streams, there are a few things I’d like you to keep in mind.
The Subject Matters
Sure, there are candid, in-the-moment photos you can use. And, there are millions of stock photos on the web. But to really illuminate your subject, a professional model is best. For a recent photo display, we used a model. Here’s why:
Easy to photograph and takes less time than amateurs
Prepares for the photo shoot with clothing, make-up and hair styled
Experienced in posing
Offers feedback and suggestions for improving results
Photos customized to our product or service
Top tips for taking photos (from award winning photographer, David Pratt- DSP Photos)
Be aware of photo opportunities
Make sure subject has enough light or use flash on camera and never shoot into the sun
Composition- Shoot images tight, fill frame with what is important
Keep it simple – Just because you have the latest and greatest camera with all the bells and whistles does not mean you have to use them all the time.
Be quick – Just shoot it, if you think about it, it will be gone!
Use a tripod or mono pod in low light situations.
Videos Add Dimension
If a picture is worth a thousand words, then a video with sound must be worth more, right? Videos done professionally assist your audience in many ways:
Sure, it’s very basic, but this 12 second video, embedded on our webpage, increased response more than 75%!
How-To For Making a Sale!
We produced a video for a product just released to the market. It needed to reach a global audience and we needed to show ease of use:
Sound was not necessary for the demonstration, as you can see.