Posted in blogs, creative writing, Digital printing, graphic design, newsletters, paper, printing, publishing, small business, Uncategorized

Spring Fever: A Forgotten Love

Last year, at an art exhibit focusing on Iceland (“Due North”), held in, naturally, a converted icehouse in Philadelphia, I followed an old staircase down to the basement. At the end of a hallway there was a workshop that is part craft, part hobby, part business: Second State Press. Under the motto “Make More Prints!” young people keep the art of ink on paper going strong.
I walked around the presses, the stone plate-making, the silk-screening, the cutting and work tables. What may be considered monotonous drudgery for some is now a creative delight for a young generation.

Walking down the hallway, the samples of WallArtPhillyShowprint caught my eye.

 

I had forgotten the richness of print
I had forgotten the intensity of color under reflected light
I had forgotten the depth and beauty of ink on a textured paper
I had forgotten the striking effect print produces
I had forgotten the feel and scent of a printed page
I had forgotten the romantic side of the printing craft: using images to convince, to inspire or to inform by triggering emotions and a call to action.

sadgirl
Sad
ActorMasks
Emotions
depressedwoman
Depressed

amoreI had forgotten the pride in work that is so often missing or unsung in our industry.

Cutterguy

It was a delight to be here.∼

 

 

Illumination or Reflection? Screens vs. Paper

Many of us endure a daily barrage of images from screens: TV, neon, smartphones, tablets, monitors, and more.

MonitorEyeMonitorEyeMonitorEyeMonitorEye

 

 

 

These use light transmitted from behind to project the image.

     Ink on paper is entirely reflective, depending on the external light source.

RoseRelief
Flower in Relief, paper

Whether linen paper, a billboard or a label on a Budweiser bottle, the image is tangible and changeable by shadow or movement.

So, digital images are fine, fast and forward-moving; but I’ll never let go of the sensory advantages of print on paper. Others, I’m sure, agree. Last year Amazon. com reported a massive decrease in e-book sales and a surge in print book orders. My point exactly.

Thanks for reading.

RayRenBall

Ray.

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