I mean that in a good way. The National Print Owners Association (NPOA) is a fairly new group consisting of industry veterans and leaders. NPOA
Our annual conference, meeting and trade show is the premier event in our industry for small and mid-size print and print related companies.
The theme this year? Pirates!
Among the themed items were…………
Treasure maps and free eye-patch
Photo ops with speaker/celebrities
Promotional items and prizes
And, at the kickoff reception, we were “attacked” by a “pirate” who offered a ditty, customized for our industry.
Was this necessary? Sure, comic relief definitely has a place.
But, the real value of a conference is its personal and organizational benefits.
Do you plan, manage sponsor or attend meetings or conferences? Then, you will appreciate this.
Positives of this conference were:
Registration was fast and efficient
Conference materials were complete and easy to access
All seminars began and ended exactly on time
The presenters and subjects were just as described in advance
Breaks were brief but allowed time for networking
Every program and speaker had something of value to share or instruct
The vendors and sponsors were industry-relevant and accessible
Since there was so much content compressed into 2.5 days, the pirate theme was a welcome distraction. There is basis in fact for this approach, suggested by Meetings and Conventions:
“A majority of meeting professionals agree that a theme enhances special events. In fact, 71 percent of those polled recently by M&C generally theme their major conferences and meetings. They find inspiration from many sources, including colleagues and media. Many recounted their favorite theme ideas; see the resulting feature Planner’s Favorite Event Themes”
So, I really don’t mind being attacked by a pirate…. if it leads to a memorable, productive and even a fun conference! Ray@Capitol-Copy.com