Want to hear a surprising statistic? New research by Nielsen (“Mobile Shopping Report” 2013) shows that two-thirds of smartphone shoppers and four out of five shoppers on tablets do their shopping at home. That’s right — they are using their mobile devices to shop right from their couches.
Not only this, but these “mobile at home” shoppers are more likely than not to make their actual purchases from home, too. Ninety-five percent of tablet shoppers and 72% of smartphone shoppers who make a purchase do so from home, according to the study.
This is yet another reason to incorporate QR Codes with back-end shopping content or links into your printed marketing materials.
In fact, in a 2011 MobiLens study that still reflects consumers’ mobile behavior today, comScore found that 60% of people scanned QR Codes from home. The most popular hours of scanning? Midday and early evening between the hours…
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